Apex Group

What we offer

Bespoke easy to follow shoppable moodboards, that empower the client to execute the work themselves and in their own time.

Services

01

Initial consultation

The journey begins with a one hour in-depth conversation to understand the client's vision, needs, and preferences. Alice takes the time to learn about the client's lifestyle, tastes and the functionality required in their space, ensuring the design suggestions are both practical and reflective of the clients taste and personality.

02

Design concept

Once the initial consultation is complete, Alice works on a 2-4 week lead time to create a tailored design presentation.

03

Moodboard delivery

Alice delivers a detailed and fully shoppable digital moodboard that brings the design vision to life and includes everything required to leave you with a fully finished space. The moodboard includes a carefully curated selection of paint suggestions, drapery designs and fabrics, furniture, soft furnishings and accessories. Each item is handpicked to ensure it aligns with the desired style and functionality of the space. It is presented in a user-friendly digital document with hyperlinks, allowing you to review items with ease. One round of feedback and amends falls within the scope of work should you wish for any items to be switched out.

04

Design & execution

For an additional 20% fee Alice can assist with the implementation support, providing vendors and ensuring that the vision is executed smoothly. she works with trusted suppliers and craftsmen to source bespoke furniture and fittings. A styling service can also be offered, ensuring the room feels complete, lived-in, and full of character upon completion.

Our Approach

Design that works as hard as it looks beautiful.

Alice's style is rooted in traditional British design with a contemporary edge — layering colour, pattern, and texture in a way that feels considered rather than contrived.  We take time to understand how you live, what you love, and what you want your home to feel like. From there, we build a design that is entirely your own — considered, personal, and made to last. Moodboards are a vital part of the design process. They are designed to be both inspiring and practical, giving clients a clear visual direction to follow while allowing room for personal interpretation. The goal is to provide a blueprint for the project, working within your specified budget, making the entire design process feel more manageable and digestible.

We also work with a trusted network of craftspeople, suppliers, and contractors built over years of practice. This means you benefit not only from great design, but from the relationships that make it possible to deliver it well, should you want that extra layer of service.